creative director// brand strategist// marketing VP


b. 1986, HK.



I specialize in uncovering a brand's "why," its reason for being, and sharing it in a compelling way to the people it will resonate with.

That simple idea is backed by 18+ years of experience (and demonstrable success) in advertising and marketing across nearly every category and nearly every medium (even some that didn't exist before).

I have a special place in my heart for challenger brands, or companies that find themselves facing challenges that won't be solved with "business as usual" solutions.

Let's build something we're crazy proud of.