All digital life insurance. In a pandemic.
During my time at Bestow, we grew 800% YOY, raised over $145M, went from Series A to C, rebranded everything and went from three marketers to eleven.
Bestow Prior to My Arrival
In January of 2019, Bestow was a Series-A digital life insurance start up ready to scale.
There were 3 marketers on staff.
Growth channels like email, direct mail and affiliates were low volume and they had yet to launch consideration and awareness channels.
The brand was very similar to others in the market, with soft messaging and generic, cutesy illustrations.
They had aspirations of expansion beyond D2C into enterprise solutions, but hadn’t yet begun the strategy or implementation.
