creative director// brand strategist// marketing VP
Screen Shot 2017-03-26 at 12.56.43 PM.png

Capri Sun

 

CAPRI SUN

To help shift perception of Capri Sun as an unhealthy sugary drink, to a healthy choice for smart moms and kids, we created a campaign around Jack, a truly extraordinary young man who encourages others to complete amazing feats and compete for cash prizes from Capri.